Big Pharma weight-loss plan will make you puke

You're pedaling away on that exercise bike like a 12-year-old with the world's longest paper route. You've logged so many hours on the rowing machine that you ought to be a Navy captain by now.

Remember the good ol' days when all you'd find at the health club was a set of barbells and a couple of medicine balls? Today's gyms look like a tacky amusement park with just about every mechanical contraption you could imagine -- and folks like you are shelling out hundreds a month in admission, just so you can fit into your old blue jeans again.

Now it looks like Big Pharma wants in on the fad. They're adding a hot new ride to the weight loss theme park, and it's coming soon to a doctor's office near you.

It's called the Vomit Comet -- and the price of admission is just one tiny injection (and a couple of harrowing potential side effects).

A new British study is recommending the nauseating diabetes drug liraglutide (you probably know it as Victoza) for folks like you who are looking to win the war on flab. They've even got a hot new study claiming that if you take TWICE as much Victoza as we hand out to diabetics, you could be emptying those annoying saddle bags in no time.

Well, these mainstream monkeys would probably come out in favor of bulimia, too, if they could figure out a way to charge you for it. Because some people starting on Victoza injections quickly find out that they might as well just stick their fingers down their throats.

Trust me, there are plenty of diabetes patients out there who'd love to tell you about the wonders of Victoza -- if they could ever get out of the bathroom. The drug has been linked to nausea, vomiting and diarrhea – not to mention headaches and agonizing sore throats.

How's that for a sales pitch, my friend? You could be pooping and puking your way to a hot new beach body. And even if you develop an interest in food, good luck swallowing it.

And for all the misery Victoza is unleashing around the world, guess how much weight you're going to lose? Fifty pounds? A hundred?

Try a couple pounds a month. It's not exactly giving Jane Fonda or Richard Simmons a run for their money, is it?

For all the talk about complicated science and clinical trials that go into drug development, there are only two questions any Big Pharma research-and-development team ever REALLY asks.

  1. How do we sell this drug to people who need it?
  2. How do we sell this drug to people who don't?

And it looks like the folks marketing Victoza have moved on to Phase 2. So if you're relying on this vomit in a vial to shrink that spare tire, let me give you some unvarnished truth you'll never hear the mainstream admit.

Fat chance.