No sane parent would give a kid Twinkies for breakfast -- yet moms and dads across the country routinely let their children gobble up bowl after bowl after bowl of cereal.
And if you think cereal is any better than a Twinkie, I've got news for you: Some of this garbage is actually WORSE!
A new analysis of sugar in breakfast cereals finds at least 10 popular national brands that are at least 40 percent sugar by weight -- which makes them only slightly better than a bowl of pure sugar.
Leading the pack is Kellogg's Honey Smacks -- a cereal that was called "Sugar Smacks" back when you and I were kids.
They should've kept that name -- it's about as honest a product description as you'll find, because "Honey" Smacks is actually 55.6 percent sugar by weight, according to Environmental Working Group.
You want to know how much sugar that is? Earlier this year, a government panel called for voluntary guidelines on cereal that were laughed at by nutrition experts because they allowed for so much sugar.
And yet Honey Smacks actually DOUBLES even that generous limit.
Other cereals to watch for include Golden Crisp, anything with "Froot Loops" in the name, the entire Cap'n Crunch family and… well… who am I kidding?
Avoid the entire cereal aisle -- because even the healthy-sounding cereals are nothing but sugar. A single cup of Honey Nut Cheerios, for example, has more sugar than three Chips Ahoy cookies.
Fry up some bacon instead. Everyone loves the smell of bacon in the morning. Throw in some eggs, and you've got the real "Breakfast of Champions."