Hospitals made a killing off prostate surgeries back in the 1990s, when just about every man past a certain age was lining up to get sliced up and sent home in a diaper.
Since then, men have wised up big-time -- and the smart ones are passing on surgery and even skipping prostate screenings altogether.
So if a hospital can't convince men they need prostate surgery... how can they keep raking in cash off this needless, life-wrecking procedure?
The answer: Use old-fashioned marketing razzle-dazzle to sell a high-tech procedure. And that's exactly what they're doing. How else would you explain the fact that hospitals that buy surgical robots do more procedures than ever before... even when fewer man are getting surgery overall.
Researchers tracked prostate surgeries in Wisconsin between 2002 and 2008 and found that the number of cancers actually FELL during that time -- but the number of surgeries SHOT UP by more than 25 percent, from 1,400 in 2002 to 1,760 by 2008.
And it was all thanks to robots. Hospitals that bought the machines doubled their surgeries within three months.
That's the power of razzle-dazzle at work, friends -- because robots can't drum up their own sales. That's the job of the hospital's marketing team, and as I told you before, they use tactics and gimmicks that would put a used car dealer to shame.
One study found that hospital Web sites are filled with half-truths and outright lies when it comes to robo-surgeries, making it seem like the procedures are safer and come with a lower risk of side effects.
But don't let that razzle-dazzle blind you -- there's not a shred of evidence to back up those claims, and plenty of studies that show robots could lead to more problems and complications, especially when surgeons are still trying to figure out which button does what.
When it comes to robots, stick to the kind that vacuum floors -- and just to be safe, keep those away from your prostate, too.